Johnson Scholarship Foundation grants scholarship money to people with disabilities, economically disadvantaged students and American Indians. Metropolis was hired to help them better communicate the belief that education creates opportunity for all.
The Foundation’s identity was brought up-to-date with fresh colors and refined type faces, while maintaining the brand equity the foundation had built since it was founded.
The new website features a more inviting look and structure, speaks directly to the groups that the foundation serves and offers fresh content by highlighting news and social media posts. The site was designed to be ADA-compliant and includes a built in Contact Management System (CMS) and a secure zone login for a partner portal.
Metropolis also established a social media presence for the Foundation, enabling it to more effectively communicate with grantees, scholarship recipients and the community.