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Metropolis was asked to create a new brand identity for Embry-Riddle Aeronautical University. After a brand identity was chosen, it was time to create a new brand standards guideline. The guide was created to enable the University to maintain consistency in use of the logo and other elements that comprise its identity. This document had to work in both print and as an interactive PDF. The result is an incredibly detailed brand standards guide which covers almost every aspect of brand execution, from building exterior signs to keychains and coffee mugs.