Do you ever feel like you’re constantly surrounded by video? Whether it’s one of those infamous recipe videos or cute baby animal videos, video content and YouTube, in particular, is on the rise. According to Luan Wise, a contributor to the online education website, Lynda.com, 1 billion hours of YouTube content is consumed every day. And just to put that into perspective, a single person could only watch 1 billion hours if they had 100,000 years to do so! That’s a LOT of baby animal videos.
How is this enormous amount of video watching being accomplished? Two words, mobile devices. Currently, 70% of YouTube content is seen on mobile devices and only 30% is seen on a desktop computer. YouTube reports that 100% of their mobile device consumption increases per year. And the core audience for all of this video consumption is ages 16-34 years old and seems to be slightly more male populated.
And it seems that online videos aren’t just for entertainment either. According to Forbes, 75% of executives in the workforce watch work-related video on business websites at least once a week. (I guess it’s not all animal and recipe videos after all).
Online videos are proving to be a promising method of reaching millions of people nowadays. YouTube itself has now been ranked the second most popular search engine. So if you’re looking for widespread and consistent exposure, videos may be the way to go.