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  • Amber

    Out with the old, in with the new

    Posted: 09/06/2013 Author Amber

    Yahoo is making headlines this morning, not for anything as juicy as Miley Cyrus’ recent VMA performance, but for its newly updated logo which is causing quite the uproar. The company unveiled its new mark on Tumblr at midnight on Thursday after 18 years of sporting the same funky logo, minus a minor update to it in 2009. The crowd reaction isn’t one of applause, but mostly of boos - consumers say the logo does not impress.

    The new logo seems to be inspired by the font Optima Regular and is styled with a slight beveled effect, thinner and more modern looking than the previous one.

    We took to a vote here at Metropolis to see if the new Yahoo logo or the old one was preferred. Most of us agreed with the majority of the Internet that the new logo isn’t anything amazing but a couple of us did agree that it has some nice qualities to it too. I wonder if Yahoo will stay strong and hold their ground with their new logo choice or take it all back like Gap did in 2010?