Are you for real?
With the advent of fake news, knock off shoes and shrinking brand loyalty, never before has being real to your customers been so important. Real is more than just fulfilling the obligatory…“thank you come again”. Its building trust, confidence and value in everything you do. Think long-term in each transaction…
Deliver on your promise
Never over promise—instead over deliver
Provide quality products and services
Back up your products and services with reasonable guarantees with a focus on customer satisfaction
Don’t follow the leader…be original, different, unique
Never mislead in your marketing materials and advertising message
Take complaints seriously and act on them immediately
Keep your inventory or services fresh and up-to-date
Follow these basics of business and you’ll always have real customers at your door.
Do you ever feel like you’re constantly surrounded by video? Whether it’s one of those infamous recipe videos or cute baby animal videos, video content and YouTube, in particular, is on the rise. According to Luan Wise, a contributor to the online education website, Lynda.com, 1 billion hours of YouTube content is consumed every day. And just to put that into perspective, a single person could only watch 1 billion hours if they had 100,000 years to do so! That’s a LOT of baby animal videos.
How is this enormous amount of video watching being accomplished? Two words, mobile devices. Currently, 70% of YouTube content is seen on mobile devices and only 30% is seen on a desktop computer. YouTube reports that 100% of their mobile device consumption increases per year. And the core audience for all of this video consumption is ages 16-34 years old and seems to be slightly more male populated.
And it seems that online videos aren’t just for entertainment either. According to Forbes, 75% of executives in the workforce watch work-related video on business websites at least once a week. (I guess it’s not all animal and recipe videos after all).
Online videos are proving to be a promising method of reaching millions of people nowadays. YouTube itself has now been ranked the second most popular search engine. So if you’re looking for widespread and consistent exposure, videos may be the way to go.
Remember the show, Will & Grace? Aside from two of my all-time favorite TV characters, Karen Walker (aka Anastasia Beaverhausen) and Beverley Leslie, the thing that most stood out to me was the episode in which they showed the inside of Grace’s apartment. Her character was an interior designer, and this was not what you’d expect from someone in her line of work. Art and decorative objects were still in boxes. The floors were bare. The storyline was that she was so busy making other people’s spaces perfect, that she never got around to her own space.
I’m reminded of Grace and her neglected apartment every time we open a job to update the website of “a certain agency which shall remain nameless,” just to realize six months later that we haven’t gotten around to it. We’re fortunate to be busy designing other people’s websites that we aren’t able to spend time on our own.
When I realize the blog hasn’t been updated since the 90s, I tell myself that we’re too busy. Then, I advise a client, “Don’t put up a blog or social media account and neglect it. That’s worse than not having one at all.”
It’s a new year. We’re motivated, energized - and holding ourselves accountable to regularly updating our blog and our website (check out the new creative we’ve just added to our portfolio!). It’s right here in black and white – this won’t be the last post of 2015. How could we deprive our friends in cyberspace of our musings about life, design
This is not a modern logo. It is actually a colophon ( a printer’s mark added to a book to show who printed it—so it is actually a kind of logo if you want to debate the issue). It dates back to the incunabula period of typography and printing—so before 1500. It was designed by one of the great, early type designers, Nicolas Jenson, as the symbol of the Society of Venetian Printers in or around 1481. Jenson, who was actually French, made his home in Venice, which had become the premier printing center of Europe before the turn of the century, taking over from Mainz, Germany, the home of Gutenberg. We owe the Venetians a debt of gratitude for this because they influenced the look of our current letterforms—which they based upon Roman and Carolingian models—instead of the dark and almost unreadable blackletter favored by the Germans. Thank you, Nicolas.
John Foster posts “Accidental Mysteries” on the Design Observer site (designobserver.com). He recently posted some images from a 17th Century German book on calligraphy entitled (I kid you not): The Proper Art of Writing: A Compilation of All Sorts of Capital or Initial Letters of German, Latin and Italian Fonts from Different Masters of the Noble Art of Writing. Or as it is known in German: Kunstrichtige Schreibart allerhand Versalie[n] oder AnfangsBuchstabe[n] der teütschen, lateinischen und italianischen Schrifften aus unterschiedlichen Meistern der edlen Schreibkunst zusammen getragen. Yikes! Where does that fit in the Dewey Decimal System?
The images are quite striking and I have posted a couple here. For more go to: http://observatory.designobserver.com/feature/accidental-mysteries-030313/37723/
My dear friend, Steve Casella, started taping interviews with some of his fellow designers and has issued them as audio podcasts via iTunes—for free; always a good thing. One of the interviews includes illustrator and mighty fine, fine artist, Larry Moore, and yours truly. Our interview—more like a weird conversation with microphones on— has been posted today. If anyone is interested, or has no exterior life, here is the iTunes link:
There are several other podcasts in the series, all of which I am sure are more interesting than mine (although Larry is great). Tim Fisher and Chris Robb talk about their early days together; the guys at Lure talk shop and Julio Lima may, or may not, explain his obsession with the color orange. If you are interested in design and want to hear what some of Orlando’s finest have to say about it, in a very conversational way, subscribe to the podcast.
I feel proud to be included with some of our local heavyweights… even though I know Steve was just throwing me a bone because I’ve paid for lunch once or twice.