Are you for real?
With the advent of fake news, knock off shoes and shrinking brand loyalty, never before has being real to your customers been so important. Real is more than just fulfilling the obligatory…“thank you come again”. Its building trust, confidence and value in everything you do. Think long-term in each transaction…
Deliver on your promise
Never over promise—instead over deliver
Provide quality products and services
Back up your products and services with reasonable guarantees with a focus on customer satisfaction
Don’t follow the leader…be original, different, unique
Never mislead in your marketing materials and advertising message
Take complaints seriously and act on them immediately
Keep your inventory or services fresh and up-to-date
Follow these basics of business and you’ll always have real customers at your door.